iPhone 17 Prices Drop Ahead of Expected iPhone 18 Launch

iPhone 17 prices are dropping sharply as retailers prepare for Apple’s upcoming iPhone 18 launch.

Discounts of up to £150 are being offered on selected models, with some prices seeing significant reductions.

In Pakistan, the iPhone 17 Pro and Pro Max are now reportedly more than Rs. 56,000 cheaper, while the standard iPhone 17 has dropped by over Rs. 37,000. The iPhone Air 512GB has seen an even bigger reduction of more than Rs. 112,000.

Across Europe, prices have fallen by around €100–€150, equivalent to approximately Rs. 32,000–Rs. 50,000.

📉 With the iPhone 18 launch approaching, buyers may be seeing some of the biggest price cuts on the current generation.